SPONSORED BY SICA MEDIA AND DISSEMINATED ON BEHALF OF GAMESQUARE HOLDINGS, INC.*

Hey Market Enthusiast,

Some names chase headlines. Others become them.

And then there’s GameSquare Holdings (Nasdaq: GAME) — a microcap with media DNA and onchain firepower that’s about to take center stage.

In just weeks, they’ve: (9)
 

• Secured a rare NFT grail from a DeFi legend
• Expanded their ETH treasury to over $52M on the path to $250M
• Built a yield engine targeting up to 14% — while most public names are still trying to understand staking
• And added Ryan Zurrer, Robert Leshner, and Rhydon Lee to the strategy table
   

📺 Now it’s going live.

Tomorrow (July 29) at 12PM ET, CEO Justin Kenna joins Zurrer, Leshner, and Lee for a livestream breakdown of what makes this $30M company a category-breaker.

They’re not just explaining the strategy — they’re opening the playbook.

Watch it here:

https://event.choruscall.com/mediaframe/webcast.html?webcastid=1zuS67xu

If you haven’t read the full story yet, now’s the moment.

Because once the Street hears this livestream… the quiet part won’t stay quiet.

(6)

🏅 Analysts Are Starting to Wake Up (1)(2)(4)

It’s not just the buzz. Analysts covering GameSquare have been running the numbers — and the forecast just turned heads.

The average 12-month target sits at $3.00, with current pricing around $1.13. That implies a potential upside of more than 165% from where shares last traded.

This isn’t a swing for the fences on blind momentum. These targets are tied to:
 

• Core revenue growing 40–50% YoY
• Strong onchain yield performance potential
• One of the most culturally recognizable creator networks in North America
   

The coverage might still be thin — but it’s sharp, and it’s early. And the upside potential is already drawing attention.

⚙️ The Foundation: Gaming + Gen Z + Data = The Engine (2)

GameSquare built its core on the stuff Gen Z actually watches.

Their media machine connects 3B+ global gamers, creator talent like Ninja and FaZe, and blue-chip advertisers — all through a stack of tech platforms, creative studios, and live data analytics.

We're talking:
 

• FaZe Esports with 47M followers across all channels
• Stream Hatchet powering the Esports World Cup with real-time analytics
• GameSquare Experiences producing the 100 Thieves Summer Block Party with Lexus, AT&T, and Razer
   

And that's just this month.

But underneath the activations and creator clips is a company laser-focused on measurable growth.

(4)

🌊 Revenue Surge Is Already Happening (2)(4)(5)(6)

Here's the stat line straight from the July deck:

2023 Revenue: $50M
2024E: $95M
2025E: $100M–105M

That’s a 40–50% YoY climb outside of FaZe, fueled by brand integrations, creator IP, and demand for authentic youth engagement. They’re scaling without the drag of low-margin service bloat.

And look at the mix:
 

• Custom content and branded activations
• Merchandising and experiential
• SaaS-like data from Sideqik and Stream Hatchet
   

This is a platform business — not a one-trick media pony.

👀 But Here's Where It Gets Wild… (5)(6)(7)

Last week, GameSquare didn’t just make headlines. It made history.

They announced the acquisition of one of the rarest NFTs in existence: the Cowboy Ape Cryp.to.Punk (#5577), directly from Compound founder Robert Leshner — and paid for it with $5.15M worth of GAME.

Why does that matter?

Because it wasn’t just a flex. It was a foundational asset in their treasury strategy targeting 6–10% annualized stablecoin yield.

And Leshner? He’s now a shareholder — plus GameSquare’s working with Superstate to explore tokenizing shares using the new Opening Bell platform.

Let that sink in:

📦 A Nasdaq-listed media company just brought one of DeFi’s biggest names onto its cap table… and plugged into the Ethereum ecosystem with $52M in onchain holdings.

Not theory. Not testnet. Deployed capital. 🤩

🔐 What’s Really Happening: Onchain Yield Engine Is Go (2)(5)(6)(7)

GameSquare’s treasury play isn’t a passive ETH wallet. It’s a fully built machine running on Dialectic’s Medici platform, designed to potentially generate 8–14% yields using automated optimization and multi-layered risk protocols.

That’s already 3x–4x current ETH staking benchmarks. And it’s just the start.

Their NFT yield strategy is led by Ryan Zurrer’s 1OF1 AG and combines cultural capital (like Cryp.to.Punks) with real monetization. These aren’t static JPGs — they’re yield-bearing digital assets with licensing, marketing, and branding power.

They also just dropped $10M to buy another 2,742 ETH.

That brings total ETH holdings to over 12,900 ETH under a $250M authorization.

You’re not supposed to see this kind of balance sheet discipline inside a creator platform — but here it is.

📊 Why It’s All Converging Now (2)(5)(6)(7)

Look at the timing:
 

• FaZe Media was spun off in April to sharpen focus on higher-margin units
• They just secured global branding roles with 100 Thieves and the Esports World Cup
• Web3 strategy is no longer theoretical — it’s fully active and bringing in high-profile equity partners
• Sideqik and Stream Hatchet are quietly becoming must-haves for digital advertisers in gaming
   

All of this… while trading at a $30M market cap with $52M+ in Ethereum and the most culturally iconic NFT in history?

That’s not a typo. That’s a narrative disconnect the market won’t ignore for long.
 

(4)

🧬 The Setup Is There. The Street’s Just Behind. (2)(5)(6)(7)

As of late May, they were at $0.78 — despite the revenue ramp, treasury strategy, and talent stack firing on all cylinders.

Insiders hold 22%. The float is tight. And the digital-native infrastructure they’ve built?

Let’s just say it’s designed for scale.

This isn't a startup hoping to pivot into relevance. This is a cross-platform, Web3-aligned, creator-powered engine already in motion.

And now that the Cowboy Ape is riding with them — there’s a whole new audience watching.

🎯 Want to track from here?

Look for:
 

• Revenue impact from the 100 Thieves event and EWC data activations this quarter
• Updates to their onchain treasury allocation
• New high-profile partnerships from the Experiential and Tech stacks
   

But don’t blink. The next headlines won’t wait for lagging valuations to catch up.

Check out GameSquare Holdings (Nasdaq: GAME) right now!

To your success,

Max Masters

Co-founder, Market Tips Newsletter

Sources:
1. https://finance.yahoo.com/quote/GAME/
2. https://finance.yahoo.com/quote/GAME/analysis/
3. https://www.gamesquare.com/
4. https://bit.ly/4lMQPk2
5. https://finance.yahoo.com/news/ether-treasury-company-gamesquare-buys-155908734.html
6. https://finance.yahoo.com/news/gamesquare-acquires-iconic-cowboy-ape-130000060.html
7. https://bit.ly/4lZUFq4
8. https://finance.yahoo.com/news/gamesquare-announces-growing-momentum-stream-120000082.html
9. https://finance.yahoo.com/news/gamesquare-provides-details-july-29-120000971.html

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