💪 The “Get Paid to Train” Revolution
On October 13, MMA.INC announced its boldest step yet: a utility token minted on the Solana blockchain that will power payments, rewards, and engagement across its digital ecosystem. (13)
The concept is simple
but game-changing — earn modern digital currency by training. Every punch, roll, or logged session inside partner gyms could generate token rewards, redeemable both within MMA.INC’s ecosystem and its verified gym and merchandise network. (13)
The company’s goal is clear: turn passive fans into active, earning participants.
And they’re not doing it halfway.
MMA.INC is already in strategic partnership discussions for stablecoin integration — including USD1 (World Liberty Financial) and RLUSD (Ripple) — to ensure seamless transactions and reduced volatility. (13)
This isn’t just about digital collectibles or hype coins. It’s a full-stack utility design that bridges training, commerce, and community into
one on-chain experience.
🪙 The Utility Token and DAT Framework
The upcoming MMA.INC Utility Token is being engineered as the connective tissue between users, gyms, and content creators. Token holders will be rewarded for activity — training, participation, and even contributing to community engagement.
MMA.INC is simultaneously exploring a Di
ital Asset Treasury (DAT)
framework designed to generate sustainable yield through staking and asset diversification — essentially creating a financial backbone that supports operations and rewards users. (13)
This framework sets MMA.INC apart from traditional models that simply hold the currency for appreciation. Instead, the DAT would function as a working treasury that grows with user activity and network scale.
The
company plans to release its full Web3 platform in early 2026, complementing an ecosystem that already boasts:
- 800+ verified gym partners worldwide
- 77,000+ active monthly students paying through BJJLink
- 560,000 user profiles
- Millions of social followers connected across its channels (10)(13)
⚙️ Data That Punches Above Its Weight
The numbers from 2025 show why the model is working.
- 128% annualized revenue growth across BJJLink’s SaaS and transaction streams for the seven months ended July 31. (1)(2)
- 188% annualized growth in SaaS subscriptions,
driven by rapid gym onboarding and upsell momentum. (1)(2)
- A network of 802 partner academies in 16 countries serving 50,000 active students. (1)(10)
- More than 560,000 user profiles and 5 million social followers across platforms. (10)
Each metric points to a core truth: MMA.INC is not just capturing attention — it’s monetizing participation.
🥊 The Celebrity Fuel: McGregor & Trump Jr.
Two of the most recognizable names in global culture are part of the MMA.INC orbit — Conor McGregor and Donald Trump Jr. (5)(7)(13)
McGregor, a major shareholder, has consistently championed the brand’s mission to bring fans closer to the sport through technology. Trump Jr., recently appointed Strategic Advisor, brings deep experience in media and modern digital currencies via Trump Media & Technology Group and World Liberty Financial. (5)(7)(13)
Together, they provide cultural credibility and commercial reach — the perfect storm for mass adoption.
🤝 Partnerships That Build Scale
MMA.INC’s infrastructure isn’t theoretical — it’s already running at scale.
Through its BJJLink SaaS platform, the company delivers gym management, billing, scheduling, and community
tools to hundreds of martial arts academies worldwide. (1)(2)(6)
BJJLink’s performance metrics speak for themselves:
- 128% annualized total revenue growth through July 2025
- 188% annualized SaaS subscription growth
- Active presence in 16 countries (1)(2)
And the partnership with UFC Gym has opened the floodgates — a multi-year rollout that integrates BJJLink as the official operating software for 45 new gyms launching this year across the U.S., U.K., Middle East, Mexico, and India. (6)(10)
Each of those new locations
adds recurring revenue and user data that will directly fuel the upcoming Web3 integration.
