Hello Market Enthusiast,

Mixed Martial Arts Group Limited (NYSE American: MMA) is off to a strong Monday. By late morning, already showing an intraday bump nearly 12 %with massive volume already changing hands. With just under 10.6 million shares in the float, every incremental change can move the needle when attention piles in.

What’s powering the interest sits deeper than headlines. “Get Paid to Train” is the rollout that ties a real network of gyms to a digital rewards layer, moving fans from watching to doing to earning — a framework years in the making across software, partnerships, and community. (13)

Why it matters now
 

• Volume confirms attention and can stretch runs when supply is tight
• Lean float amplifies each uptick as sessions progress
• Real infrastructure underpins the narrative, not just buzz (13)
   

Momentum on the screen. Structure behind the story. 

Keep MMA top of screen as the day unfolds.

💪 The “Get Paid to Train” Revolution

On October 13, MMA.INC announced its boldest step yet: a utility token minted on the Solana blockchain that will power payments, rewards, and engagement across its digital ecosystem. (13)

The concept is simple but game-changing — earn modern digital currency by training. Every punch, roll, or logged session inside partner gyms could generate token rewards, redeemable both within MMA.INC’s ecosystem and its verified gym and merchandise network. (13)

The company’s goal is clear: turn passive fans into active, earning participants.

And they’re not doing it halfway. MMA.INC is already in strategic partnership discussions for stablecoin integration — including USD1 (World Liberty Financial) and RLUSD (Ripple) — to ensure seamless transactions and reduced volatility. (13)

This isn’t just about digital collectibles or hype coins. It’s a full-stack utility design that bridges training, commerce, and community into one on-chain experience.

🪙 The Utility Token and DAT Framework

The upcoming MMA.INC Utility Token is being engineered as the connective tissue between users, gyms, and content creators. Token holders will be rewarded for activity — training, participation, and even contributing to community engagement.

MMA.INC is simultaneously exploring a Di

ital Asset Treasury (DAT) framework designed to generate sustainable yield through staking and asset diversification — essentially creating a financial backbone that supports operations and rewards users. (13)

This framework sets MMA.INC apart from traditional models that simply hold the currency for appreciation. Instead, the DAT would function as a working treasury that grows with user activity and network scale.

The company plans to release its full Web3 platform in early 2026, complementing an ecosystem that already boasts:
 

• 800+ verified gym partners worldwide
• 77,000+ active monthly students paying through BJJLink
• 560,000 user profiles
• Millions of social followers connected across its channels (10)(13)
   

⚙️ Data That Punches Above Its Weight

The numbers from 2025 show why the model is working.
 

• 128% annualized revenue growth across BJJLink’s SaaS and transaction streams for the seven months ended July 31. (1)(2)
• 188% annualized growth in SaaS subscriptions, driven by rapid gym onboarding and upsell momentum. (1)(2)
• A network of 802 partner academies in 16 countries serving 50,000 active students. (1)(10)
• More than 560,000 user profiles and 5 million social followers across platforms. (10)
   

Each metric points to a core truth: MMA.INC is not just capturing attention — it’s monetizing participation.

🥊 The Celebrity Fuel: McGregor & Trump Jr.

Two of the most recognizable names in global culture are part of the MMA.INC orbit — Conor McGregor and Donald Trump Jr. (5)(7)(13)

McGregor, a major shareholder, has consistently championed the brand’s mission to bring fans closer to the sport through technology. Trump Jr., recently appointed Strategic Advisor, brings deep experience in media and modern digital currencies via Trump Media & Technology Group and World Liberty Financial. (5)(7)(13)

Together, they provide cultural credibility and commercial reach — the perfect storm for mass adoption.

🤝 Partnerships That Build Scale

MMA.INC’s infrastructure isn’t theoretical — it’s already running at scale.

Through its BJJLink SaaS platform, the company delivers gym management, billing, scheduling, and community tools to hundreds of martial arts academies worldwide.  (1)(2)(6)

BJJLink’s performance metrics speak for themselves:
 

• 128% annualized total revenue growth through July 2025
• 188% annualized SaaS subscription growth
• Active presence in 16 countries (1)(2)
   

And the partnership with UFC Gym has opened the floodgates — a multi-year rollout that integrates BJJLink as the official operating software for 45 new gyms launching this year across the U.S., U.K., Middle East, Mexico, and India. (6)(10)

Each of those new locations adds recurring revenue and user data that will directly fuel the upcoming Web3 integration.

👑 The Gracie Connection and Grassroots Momentum

In parallel, MMA.INC has partnered with Brazilian Jiu-Jitsu champion Clark Gracie, grandson of Carlos Gracie, founder of modern Jiu-Jitsu. Gracie serves as global ambassador for BJJLink and is helping design content for the community and commerce platform launching next year. (1)(10)

This blend of grassroots credibility and cutting-edge tech is how MMA.INC bridges tradition with transformation.

⚙️ Leadership and Alignment

CEO Nick Langton and Chairman Vaughn Taylor personally converted $250,000 of loans into equity earlier this year, reinforcing alignment between management and shareholders. (2)(4)

That capital joined a $5 million underwritten offering earmarked for product development and marketing — the same foundation now funding the digital currency expansion. (2)(13)

Langton’s leadership vision has remained consistent: merge software scalability with martial arts authenticity. The Web3 initiative is simply the next logical evolution of that strategy.

🔥 Timing That Matters

Across the broader digital currency landscape, “earn-to-participate” models have exploded in fitness and gaming. But few have cultural roots, operational scale, and celebrity firepower all in one package.

MMA.INC’s timing is impeccable:
 

• Digital currency and ‘coin’ markets are rebounding.
• The Solana network has reemerged as a preferred minting layer for high-throughput token economies.
• Web3 is shifting toward utility-first ecosystems — not speculation.
   

Combine that with the UFC’s 2026 U.S. media rights cycle and a sport with hundreds of millions of fans, and the setup is clear.

The infrastructure is built. The names are public. The model is proven.

Now, the reward layer — literal and digital — is coming online.

For those watching the intersection of sport, culture, and modern digital currency, this story checks every box: momentum, scale, timing, and visibility.

👁️‍🗨️ Mixed Martial Arts Group Limited (NYSE American: MMA) on your screen.

When “Get Paid to Train” becomes reality, it won’t just redefine martial arts — it could reshape how communities engage with fitness and ownership across the digital economy. (1)(2)(4)(5)(6)(7)(10)(13)

To your success,

Max Masters

Co-founder, Market Tips Newsletter

Sources: 
1. https://finance.yahoo.com/news/mma-inc-reports-128-annualized-120000009.html
2. https://finance.yahoo.com/news/mma-builds-engine-power-future-151000780.html
3. https://finance.yahoo.com/news/mixed-martial-arts-group-ltd-181000720.html
4. https://finance.yahoo.com/news/star-power-strategy-mixed-martial-185500716.html
5. https://finance.yahoo.com/news/donald-trump-jr-joins-mixed-113000909.html
6. https://finance.yahoo.com/news/ufc-gym-rolls-mma-inc-120000283.html
7. https://finance.yahoo.com/news/updated-donald-trump-jr-commences-120000612.html
8. https://nypost.com/2025/10/03/sports/conor-mcgregor-says-ufc-fight-at-white-house-is-done-deal/
9. https://mma.inc/
10. https://ir.mma.inc/
11. https://finance.yahoo.com/quote/MMA/
12. https://finance.yahoo.com/quote/MMA/history/
13. https://bit.ly/4n6pbOR

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