SPONSORED BY SICA MEDIA AND DISSEMINATED ON BEHALF OF SAFETY SHOT, INC.*

Good Morning Market Enthusiast,

Wall Street is waking up, but one ticker is already stirring.

Safety Shot, Inc. (Nasdaq: SHOT) isn’t just another functional beverage brand — it’s rewriting what the category even means.

Patents. Peer-reviewed science. National shelf space from Kroger to Sprouts.

And a surprise August revenue bombshell that still has people talking. 

Add fresh capital and a leadership team with billion-dollar exits under their belts, and you’ve got a setup that feels less like “what if” and more like “when.”

This isn’t your standard energy drink hype cycle. It’s the first mover in a brand-new lane — rapid alcohol reduction. If the market digests that today, the bell could hit with force. ⏳

The Market Is Hungry for Innovation 🔬 (1)(9)(11)

The functional beverage market isn't just growing; it's exploding.

We're looking at a space projected to hit $339.6 billion by 2030 according to Zion Market Research, with millennials and Gen Z driving a fundamental shift in what we drink. 

They want function over flavor, benefits over brand loyalty, and they're willing to pay for it.

But here's where it gets interesting: while giants like Celsius and Vita Coco fight over market share in crowded categories, Safety Shot has done something nobody else managed to pull off. 

They've created the patented product positioned to reduce BAC; company cites human testing and internal studies; peer-reviewed status referenced in third-party coverage.  

No longer sci-fi. 🛸

Not a recovery drink. 🏋️

Sure Shot is a product that actually reduces blood alcohol content in as little as 30 minutes. 

Think about that for a second. In a world where social drinking meets wellness consciousness, where responsible consumption is becoming a lifestyle choice, this company has the only patented solution that bridges that gap. 

The patent protection alone creates a moat that competitors can't cross.

The Yerbaé Acquisition Changed Everything 🧐 (1)(6)

When Safety Shot completed its acquisition of Yerbaé Brands in June 2025, it wasn't just adding another energy drink to the portfolio. 

This was a strategic masterstroke that transformed the company overnight. Yerbaé brings:

Instant retail presence: Already in major chains including Kroger (1,200+ locations across 22 states), Sprouts Farmers Market (419 stores), Casey's General Stores (300 Midwest locations), and partnerships with Anheuser-Busch and Molson Coors distributors. 

That's immediate distribution infrastructure that would take years to build organically.

Revenue acceleration: Management expects a 1000% increase in 2025 annual revenue following the acquisition. 

That's not a typo. We're talking about going from startup metrics to serious revenue generation in a single move.

Proven market validation: Yerbaé posted 45.2% dollar growth at Sprouts and secured authorization at North America's largest club store retailer for H1 2025. 

This isn't potential; it's proven market traction.

The Evidence Is Undeniable 📗 (1)(10)

Here's what separates Safety Shot, Inc. (Nasdaq: SHOT) from every other player trying to crack this market: peer-reviewed trials published in the Journal of Nutrition and Dietary Supplements. 

The results? Participants showed statistically significant BAC reduction (p=.002) within 30 minutes of consumption. The study also documented improvements in cognitive function and overall recovery.

This isn't marketing fluff. This is published, peer-reviewed science backing a product that does something no other beverage can claim. The company's proprietary formula includes 28 GRAS-certified ingredients targeting multiple mechanisms of action:
 

• CNS activity improvement enhancing motor cortex function and cognition
• Reduced residual alcohol absorption through gut wall protection
• Enhanced alcohol metabolism supporting faster processing
• Electrolyte replenishment for hydration recovery
   

The Safety Shot platform represents 10 years of R&D culminating in patent-protected technology that competitors simply can't replicate.

The August Bombshell Nobody Saw Coming 💣 (4)(5)

Then came August 12, 2025. In a move that shocked the market, Safety Shot announced it had acquired a 10% revenue sharing interest in BONK.fun, one of the most profitable decentralized applications in the world. 

The platform generated over $35 million in user fees in July 2025 alone.

But this isn't about pivoting to digital assets. 

This is about revenue diversification at its finest. The company will redistribute 90% of its BONK.fun revenue into a treasury, creating a growth engine that funds expansion while the beverage business scales. 

The company even reserved the "BNKK" ticker with Nasdaq, signaling long-term commitment to this dual strategy.

Mitchell Rudy, a founding core member of BONK, joined Safety Shot's board, bringing expertise from building one of the fastest-growing ecosystems in decentralized finance. 

When your beverage company starts attracting talent from completely different sectors, you know something special is happening.

The Capital Is Flowing 🏛️ (4)(5)

In July 2025, Safety Shot closed a $16.3 million registered direct offering with institutional participants. CEO Jarrett Boon called it "a critical step that comes at a pivotal time," providing the capital to execute seamless integration and accelerate commercial expansion.

The company followed up with an August Securities Purchase Agreement bringing in another $25 million (paid in BONK tokens), demonstrating that both traditional and alternative capital sources see the potential here.

Management That Delivers 💪 (1)

This isn't Jarrett Boon's first rodeo. As co-founder and CEO of GBB Drink Lab (which developed Safety Shot), he brings the product vision. But look deeper at this team:
 

• John Gulyas (Chairman): Serial entrepreneur with multiple 7-figure exits, helped European Wax Center grow from 4 to 640 locations
• Jordan Schur (President): Built Geffen Records to over $1 billion in revenue
• David Long (Board): Co-founded Orangetheory Fitness, scaling it to 1,500+ studios and $1B+ revenue
   

This is a team that knows how to scale businesses, not just launch products.

Why Now Is the Moment ⏰ (1)(4)(5)(6)(7)(10)(11)

The convergence happening at Safety Shot is unprecedented. You have:
 

• A patented, proven product with no competition
• Massive distribution expansion through the Yerbaé acquisition
• Revenue diversification through BONK.fun creating a self-funding growth model
• Fresh capital to execute on all fronts
• Patent protection that locks out competitors
   

The functional beverage market is entering its golden age. Consumers want more than hydration; they want solutions. 
 

Safety Shot is positioned to own an entire category that doesn't even fully exist yet: rapid alcohol metabolism support.

Consider this: there are approximately 2 billion drinking occasions annually in the U.S. alone. 

If Safety Shot captures even a fraction of those moments where someone needs to "feel better faster," we're looking at a market measured in billions, not millions.

The Bottom Line ⬇️ (1)(4)(5)(6)

Safety Shot isn't playing in existing categories; it's creating its own. 

When you combine patent-protected innovation, proven results, explosive distribution growth, and revenue diversification that funds expansion, you get a story that momentum watchers dream about.

The pieces are all in place. The patents are secured. The distribution is expanding. The revenue is accelerating. 

And a completely unique product sits at the center of it all, ready to capture a market that's only beginning to understand it needs this solution.

Sometimes the best stories aren't about competing better. 

They're about competing differently. 

Safety Shot, Inc. (Nasdaq: SHOT) isn't trying to be a better energy drink or a better recovery beverage. It's the only rapid alcohol reducer, in a world that's increasingly conscious about consumption and recovery.

The market hasn't fully processed what's happening here yet. 

But when it does, this story is primed to move fast. Very fast. 

To your success,

Max Masters

Co-founder, Market Tips Newsletter

Sources:
1. https://safetyshotofficial.com/
2. https://finance.yahoo.com/quote/SHOT/
3. https://finance.yahoo.com/quote/SHOT/key-statistics/
4. https://finance.yahoo.com/news/safety-shot-acquires-10-revenue-124500473.html
5. https://finance.yahoo.com/news/correcting-replacing-safety-shot-announces-123000935.html
6. https://finance.yahoo.com/news/safety-shot-completes-acquisition-yerbae-132800037.html
7. https://finance.yahoo.com/news/safety-shot-inc-developing-next-123000166.html
8. https://finance.yahoo.com/news/yerba-partners-national-foodservice-provider-013000815.html
9. https://finance.yahoo.com/news/beverage-brands-moving-flavor-function-141800446.html
10. https://finance.yahoo.com/sec-filing/SHOT/0001641172-25-001259_1760903/
11. https://www.zionmarketresearch.com/report/functional-beverages-market

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