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🚨 High-Profile Backing & Expanding Strategy
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When Donald Trump Jr. takes a multi-million dollar stake in a microcap, it’s not just another headline — it’s a signal that the story is stepping onto a much bigger stage. His purchase of 350,000 shares in TZUP — valued at over $4M — comes as the company’s
strategy and network reach are accelerating in a way few small caps ever see. (9)
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Earlier this year, TZUP made a bold pivot — moving the majority of its liquid reserves into one of the most recognized digital stores of value on Earth. Now, with over $2M already in reserves, they’re broadening the basket to include six additional leading assets. That expansion is powered
by proceeds from a $6M private stock placement arranged through high-level connections that have been making moves across the globe in the same space. (9)
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The family ties don’t end there. Eric Trump now serves on the advisory board of Japan’s largest corporate holder of these reserves, while other family-linked ventures are pursuing ETF launches and multi-billion-dollar reserve
builds.
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CEO Robert Steele has made it clear: expanding into additional top-tier assets is not just about reserve strength — it’s about creating new layers of engagement for the platform’s growing base of advertisers and users.
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💥 Big names. Bold moves. Strategic alignment. The kind of setup where scarcity meets scale — and history shows that’s where the most explosive runs often
begin.
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đź’Ľ The Business PictureÂ
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We're in an environment where scarcity and scale are colliding. On one side, there's a finite supply of the most recognized digital reserves on Earth, with demand from institutional and corporate buyers hitting historic highs. On the other, digital advertising spend continues its march toward $1.1 trillion by 2030, with influencer-driven promotion projected to top $199 billion by 2032. (1)
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TZUP sits right at the intersection of those two unstoppable forces.
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📚 The Company StoryÂ
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Thumzup's proprietary AdTech platform pays everyday people cash to post about local businesses they love. Businesses run campaigns through a streamlined dashboard, while users get instant payments through PayPal and other digital channels. (3)(4)(5)(7)
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In June, the platform surpassed 1,000 advertiser locations, representing a staggering 218% compound annual growth rate since launch. Adoption is snowballing across Southern California, South Florida, Miami, and the Greater Salt Lake City area. (5)(7)
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And this isn't some niche side project. The U.S. potential alone points to over
$440 million in annual revenue if just 10% of small businesses who already spend on digital ads come aboard. (1)
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🏛️ The Digital Reserve FactorÂ
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TZUP isn't just scaling an ad platform — it's also building one of the most aggressive digital reserve strategies among public companies. (1)(3)
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- Authorized to hold up to 90% of current assets in top-tier digital reserves
- Already holding significant digital asset positions valued at approximately $2.1 million as of July 8, 2025
- Recently expanded authorization to accumulate multiple leading digital assets for a diversified approach across six major asset classes
- Secured a digital reserve–backed credit facility with Coinbase Prime for
flexible, non-dilutive working capital
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The kicker? They're developing a framework for users to receive payouts in leading digital assets directly through the Thumzup app. This could significantly boost user engagement during periods of digital asset strength. (1)
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đź’Ł Catalysts on the Table
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- Index Inclusion: TZUP joined the Russell Microcap
Index on June 30, 2025, triggering automatic accumulation by index funds. (1)
- Adoption Surge: Breaking the 1,000-advertiser mark signals scale, traction, and brand appeal. (5)(7)
- Treasury Expansion: Growing digital reserves in a supply-constrained environment can compound value. (1)(3)
- Capital Strength: $6.5 million in fresh funding from July 2025 bolsters expansion efforts. (4)
- Leadership Alignment: 51.2% insider ownership, continuous insider purchases totaling ~$216k since Nasdaq uplisting, and active share buybacks of ~$298k mean leadership is fully committed. (1)
- Strategic Partnership: The Coinbase Prime credit facility represents a relationship with an industry titan, providing flexible access to non-dilutive working capital. (1)
- Tight Share Structure: With only ~4.4M shares in the public float, any significant buying pressure could create explosive price movement in this tightly-held
stock. (7)
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đź’ĄWhy NowÂ
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This summer, TZUP has already posted a +176% year-to-date surge, hitting fresh highs alongside its growing reserve portfolio. (1)(6)
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The expansion into additional digital assets adds a whole new layer to the growth story. If the platform keeps adding advertisers and
reserve holdings appreciate in value, the combination of scarcity + adoption could ignite serious momentum. (1)
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As CEO Robert Steele states:Â "Every Officer & Director of Thumzup is personally [committed] to $TZUP. Thumzup's decisive actions demonstrate our Board of Directors' ongoing commitment to protect & create long-term value for our shareholders."Â (1)
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CFO Isaac Dietrich adds:Â "TZUP's Board and Officers understand the importance of protecting the cap table to facilitate the accretion of shareholder value."Â (1)
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Potential headlines ahead? Platform expansion into new regions, payouts in digital assets going live, and developments around their updated public offering terms
announced August 9th. Each one could be a spark in an already combustible setup. (2)
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đźš› Supply Meets DemandÂ
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Here's something that should grab your attention: Major corporate demand for new digital reserves already exceeds daily production output by 186% post-halving event. We're seeing 70+ publicly-traded companies globally now holding digital reserves worth $71B combined.
TZUP is positioning itself right in the middle of this supply-constrained environment. (1)
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🔥 Bottom LineÂ
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TZUP is in two of the most powerful narratives of this decade — scaling an innovative advertising model while building a high-value reserve portfolio in a scarcity-driven environment.Â
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The momentum is real, the catalysts
are stacking, the leadership is aligned with 51.2% insider ownership, and the chart is showing signs of strong accumulation. (1)(3)(5)(7)
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With major partnerships like Coinbase Prime, Russell index inclusion driving institutional accumulation, a platform that's hit critical mass at 1,000+ advertisers, and a razor-thin 4.43M share float that could amplify any positive momentum, this story has all the ingredients for
explosive growth. (1)(5)(7)
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Eyes up… this story could move fast.
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To your success,
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Max Masters
Co-founder, Market Tips Newsletter
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Sources:
1. https://bit.ly/4ltzITz
2.
https://finance.yahoo.com/news/thumzup-media-corporation-announces-terms-161400369.html
3. https://finance.yahoo.com/news/thumzup-media-corporation-board-approves-142600200.html
4. https://finance.yahoo.com/news/thumzup-media-corporation-announces-closing-203000562.html
5. https://finance.yahoo.com/news/thumzup-media-corporation-achieves-growth-132500908.html
6. https://finance.yahoo.com/quote/TZUP/
7. https://finance.yahoo.com/quote/TZUP/key-statistics/
8. https://www.thumzupmedia.com/overview/default.aspx
9. https://bit.ly/4mE76bc
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